Rio Tinto, Corona Launch Canada’s First Low Carbon Beverage Can

Rio Tinto and Corona Canada announced the launch of Canada’s first specially marked, low carbon beverage can. The cans have already been made available through a pilot project in Ontario and were made using aluminum from Rio Tinto through ELYSIS technology.

As part of the limited release, 1.2 million cans were produced with a QR code to help consumers learn more about the cans’ low carbon footprint.

This pilot project is part of a bigger plan by Rio Tinto, which aims to use insights from its START initiative to allow consumers use QR codes to see how their products were made from mine to market, including the sustainability data.

70% of the aluminum used in cans produced in North America uses recycled aluminum. Rio Tinto said with the recycled material, its low carbon aluminum, which is made with renewable hydropower, and metal produced using the direct greenhouse gas emissions free ELYSIS smelting technology, it was able to reduce carbon emissions by more than 30%.

Rio Tinto said in a media statement: “Leveraging insights from START, we look forward to putting more information into the hands of consumers, so they can see how we are partnering with leading brands like Corona to help deliver more sustainable supply chains and products,”

“These specially-marked, low carbon beverage cans will showcase the responsibly produced aluminium Rio Tinto delivers, bringing together renewable hydropower and the innovation of zero carbon ELYSIS smelting technology.”

The launch is part of a Memorandum of Understanding signed in 2020 between Rio Tinto and Corona Canada’s parent company Anheuser-Busch InBev, to work with supply chain partners to bring AB InBev products to market in cans made from aluminium that meets industry-leading sustainability standards.

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