Chinese EV makers making presence felt in Europe

European carmakers are facing a tough challenge from Chinese electric vehicle (EV) manufacturers as they seek to catch up and compete in the growing EV market. Chinese companies like BYD, Nio, and Xpeng are aggressively targeting Europe’s EV market, which saw a significant increase in sales in the first seven months of 2023.

Chinese EV makers have been gaining market share in Europe, accounting for 8% of new EVs sold so far this year, up from 6% last year and 4% in 2021. The average price of an EV in China is significantly lower than in Europe, giving Chinese manufacturers a competitive edge.

At the Munich IAA mobility show, where the presence of Chinese companies has increased, industry analysts and executives expressed concerns that European carmakers need to catch up quickly to remain competitive. Renault CEO Luca de Meo acknowledged that Chinese EV makers are currently ahead of their European counterparts and stressed the need for European manufacturers to close the gap.

Chinese companies such as BYD, Xpeng, and battery maker CATL are expanding their presence in Europe, raising concerns that they could undercut local carmakers and dominate the EV market. Europe’s car industry is also becoming increasingly aware of China’s control over the full battery supply chain.

As competition in the EV market intensifies, European carmakers are focusing on price, range, efficiency, and customer satisfaction. Tesla, Mercedes-Benz, BMW, and Volkswagen are all making moves to compete effectively against Chinese rivals. Mercedes-Benz and BMW are targeting higher range and efficiency while halving production costs. Volkswagen is taking a design-oriented approach to differentiate its brands further.

Despite the challenges posed by Chinese EV manufacturers, European carmakers believe that focusing on customer needs and preferences will be essential for their success in the evolving automotive landscape. The industry recognizes the need to adapt and innovate in response to increased competition and changing market dynamics.

Elevate your business with QU4TRO PRO!

Gain access to comprehensive analysis, in-depth reports and market trends.

Interested in learning more?

Sign up for Top Insights Today

Top Insights Today delivers the latest insights straight to your inbox.

You will get daily industry insights on

Oil & Gas, Rare Earths & Commodities, Mining & Metals, EVs & Battery Technology, ESG & Renewable Energy, AI & Semiconductors, Aerospace & Defense, Sanctions & Regulation, Business & Politics.

By clicking subscribe you agree to our privacy and cookie policy and terms and conditions of use.

Read more insights

OPEC changes reporting approach to emphasize demand for OPEC+ crude

OPEC has decided to discontinue publishing its calculation of the world’s demand for its own crude in its monthly oil report. Instead, the focus will shift to forecasts for demand for oil from the wider OPEC+ group, which includes both OPEC members and non-members. This change reflects the longstanding…

Japanese firms lose confidence in China amid economic slowdown and safety concerns

Japanese businesses in China are becoming increasingly pessimistic about the Chinese economy, with a growing number expressing concerns about the challenging business environment and safety issues. According to a recent survey by the Japanese Chamber of Commerce and Industry in China, 64% of Japanese firms…

Luxembourg’s Wave Nickel looking to build refinery in Texas

Luxembourg-based company Wave Nickel is embarking on an ambitious plan to establish a $440 million refinery in Texas, aimed at producing nickel sulfate, a critical component in the manufacturing of electric vehicle (EV) batteries. The venture seeks to leverage US government incentives, including provisions from President Joe Biden’s Inflation Reduction Act, to facilitate the construction of the refinery.

Stay informed

error: Content is protected !!